Who We Are

Flame.asia    is new a communications and content studio that burns to provide a hot and innovative approach to hospitality, lifestyle, and travel and tourism organizations in Southeast Asia. With roots stretching from North America, Europe and Asia, our international team is able to deliver precise and effective results, fit for every need.

Ignite your flame right now… all you need to do it light the match.

A venture backed by the United Nations World Tourism Organization (UNWTO) affiliate member Chameleon Strategies.

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What we do


What we believe

Open it up and light the match.
It’s completely natural to want to keep your fingers off the stove. But for a brand, being too safe can be dangerous business. To make an impression, you must be willing to start a fire and do something BOLD.
Don’t put too much fuel on the fire.

If a brand strategy or campaign message is difficult to understand, it’s probably overcooked. Good brand campaigns are built on a simple and precise concept.

Not all great ideas need
to be slow-cooked.

Building the perfect fire often takes a lot of time and effort. But not always. Sometimes the best ideas are the first to ignite.

Don’t be afraid to get

Become one with the flame. Don’t back away when the flames rise. When the fire is hot, get even closer and find ways to make it bigger. There’s fuel all around us.